Bryce Zabel's FOR WHAT IT'S WORTH

Obama's Main Competition

In less than a month now, President Barack Obama will stand before a crowd in Washington, D.C. and take the oath of office. We already know that this will be historic simply from the point-of-view of Obama's background and race. The other competition, however, is performance. We know he's a great orator and people will expect a barn-burner of an inspirational speech. He won't have any problem eclipsing others that went before him like George W. Bush, Jimmy Carter, Richard Nixon or even Bill Clinton. No, the man Obama has to stand up to by way of historical comparison is President John Kennedy.

48 years ago, the inaugural was similarly a piece of history. Not only was it jeopardized by bad weather, but it brought generational change to the White House. It was at that tiime that newly elected President John Kennedy spoke those words we still remember.

"Ask not what your country can do for you..." We've heard this so many times, we can finish JFK's words in our sleep. That speech, delivered on a brutally cold January day in 1961 where a blizzard threatened to shut down the entire affair, still goes down as the best inauguration speech, probably ever, certainly of the 20th century.

This is actually my favorite newsmagazine cover -- the day that John F. Kennedy assumed the presidency. It's a color photograph that Time's editors had decided two weeks earlier should be taken at the precise moment when he raised his right hand and took the oath as the nation's 35th President. Just possibly this was the last inauguration where Americans were absolutely filled to the brim with the possibilities that life would be getting much, much better.

Time -- with coverage coming from 17 correspondents -- led with the speech itself -- definitely getting right that it would become the classic speech, the one by which all others have been measured.

A blizzard threatened to turn the whole momentous occasion into a farce -- but President John Kennedy, delivering his inaugural address, more than saved the day. Kennedy's inauguration speech went beyond mere rhetoric derived from the U.S. past; it has profound meaning for the U.S. future. In lean, lucid phrases the nation's new President pledged to the U.S. to remain faithful to its friends, firm against its enemies but always willing to bring an end to the cold war impasse.

Sometimes, like the JFK coverage, they got the story just right. That's the fun of the Instant History blog. There will be other times where the writing of the moment was swayed by being too inside the story to see clearly. And there will be other times still where you will see that issues of political correctness and other bias have twisted the honest reporting of the moment into something that the original journalists would never agree with.

Reaction to the speech was immediate. From all shades of political outlook, from people who had voted for Kennedy in November and people who had voted against him, came a surge of praise and congratulation. Even so partisan a Republican as Senate Minority Leader Everett McKinley Dirksen described it as "inspiring" and as "a very compact message of hope."

The Time reporters here got the speech just right. Who knew when President Kennedy delivered that address that he and his presidency would end in such a tragic manner that it would affect Americans' sense of trust in their own government and that, as the years passed, he would be revealed to have had such huge personal flaws in terms of his risk-taking behavior?

One thing that impressed me in re-reading this article was how close we came to never hearing that speech delivered in the stirring way it was given. Snow had started to fall the night before and kept falling.

By nightfall on inaugural eve, confusion was complete. At least 10,000 cars were stalled and abandoned. Airplanes stacked up over the airport, then flew away; Herbert Hoover, winging up from Miami, had to turn back, never got to the inaugural. It took Pat Nixon 2 1/2 hours to get from her Wesley Heights home to the Senate Office Building, where her husband was holding a farewell party for his staff. . . At the White House, 30 members of President Eisenhower's staff were snowbound for the night. Determined partygoers struggled through the storm, some of the men in white ties and parkas, some of the women wearing leotards under their gowns.

Eventually, though, on that terribly cold day, the story was all about hope... a time when a leader could challenge us to "...ask what you can do for your country" without getting in a big political debate.

Who knows what Obama will ask of his listeners this time around? We'll know soon enough.

At Least They Spelled My Name Right...

Google sent me an alert this morning that my name was in the New York Times.  It's an article called "World Falls for American Media, Even as It Sours on America" which pretty much explains the gist of the whole thing.  The author, Tim Arango, had called me up a few months ago to talk about such matters, based on the fact that I was chairman/CEO of the Academy of Television Arts & Sciences when 9/11 hit.  He was interested in the fact that I'd attended those high-level Hollywood meetings that were called by Karl Rove in the immediate blow-back from the attacks. 

I'm not a big Karl Rove fan but, at the time, there was nothing insidious about the meetings.  After 9/11, everybody wanted to talk about what they could do to help.  Hollywood knows how to communicate and a lot of people out here were wondering if there was a piece of that in a solution.

In any case, here's my bit from the article:

Bryce Zabel, a television producer who was chairman of the Academy of Television Arts and Sciences at the time and a participant in the 2001 meetings with the White House, argued then that the United States needed to regard itself like a consumer brand.

“Products like Coca-Cola are far more effectively branded around the globe than the United States itself,” he wrote in a memo that was circulated around Hollywood. “The American entertainment and communications industry has the technological and creative expertise to improve relations between our country and the rest of the world."

It seems like a perfectly fine quote, I think, except for the context which may cause some people to think I was advocating the dreaded "P" word, or propaganda.  So, for the record, I most emphatically was not doing that.

My point then, and now, is simply that while every freaking corporate enterprise in the entire damn world spends time, money and effort on their "brand," the United States of America, arguably one of the potentially strongest brands on the planet, acts as if it's an irrelevant concept for us.

Personally, I think we have taken a massive step forward in "re-branding" America by our election of Barack Obama.  Let's hope so.

READY TO BELIEVE: Free MP3 of Obama Fight Song!

Last January, while we were still on strike as members of the Writers Guild of America, my wife Jackie and I sat down in a Los Angeles coffee shop with our good friend, musician Cherish Alexander.

Before the coffee was cold, we decided, improbably given the time frame -- as a couple of striking screenwriters and a singer-composer -- to write, produce and distribute the song you'll soon hear.  It happened over a five day period and we released it immediately before the California primary.

So far, "Ready to Believe" has cumulatively had its video versions viewed close to 100,000 times on YouTube.  Plus, it's available on iTunes.  You, however, don't have to buy it in the closing days of the 2008 campaign.  We want you to download it for free and to send it to your friends.

It was written to stand-up for Barack to the Clinton campaign's charges claiming he wasn't ready for the presidency.  We find that the need for this song is as solidly right-on today as it was last February (only Clinton is on the team now and the argument's being made by John McCain).  It needed rebuttal then, and it needs rebuttal now. 

Please give it a listen.  Click the link below to just hear it.  Otherwise,right-click to actually... we'll say it again... download "Ready to Believe" for free.  Again, you have our express permission to download it and to give it away. 

Download_Ready_to_Believe_Song.mp3

Some have asked for a PDF of the actual lyrics.  Here you are:

Download_Ready_to_Believe_Lyrics.pdf

Here's the You Tube version:

Please also visit the web-page of singer-composer Cherish Alexander (http://www.cherishalexander.com/ready_to_believe/) where all the goodies are also available.  She and fellow producer Damian Valentine did an awesome job with this project as you can hear for yourself.

We know the hour is late but if you support Barack Obama, we'd urge you to join us and expose as many people as you can to this song.  Especially Obama volunteers.  We've received a good deal of email from campaign workers who thought it was like an anthemic "fight song" for the cause.  That's certainly what we intended it to be.

Remember to vote.  Even if the polls say he's ahead, you have to vote.  Take nothing for granted. 

Still fired up and ready-to-go for Obama!

Cherish Alexander, Jackie Zabel, Bryce Zabel

Movie Smackdown Comix presents... THE 9/11 FILMS

Two films about 9/11 were released in 2006 on the eve of the fifth anniversary of the terrorist attack.

To read the full review, go to United 93 -vs- World Trade Center.  A reader's poll has just gone up, too, so please do express your own opinion.

MOVIE SMACKDOWN! - Two Reviews... One Film... No Holds Barred!

Review and Comix by Bryce Zabel.

McCain's Brows Are More Than Furrowed

At Least He's Ready For His Close-Up

There's been a lot of talk about how eyebrows were raised over Sarah Palin being plucked from obscurity to serve as VP on the Republican ticket.  Now it appears that her running mate (remember him?  the McCain guy?) is having to play catch-up to compete.  In the issues of Time and Newsweek that just came out (September 8 cover date), there's a fine full-page picture of the Senator inside Newsweek and his mug gets the full cover treatment on Time.  Here they are: take a good look before we continue...

As a producer out here in Hollywood, I've studied my share of head shots while considering actors for parts.  While I was looking at McCain to see if he seemed up for the role, it hit me.  The man had all the grey hairs plucked out of his eyebrows. 

Now we always knew that McCain was a gutsy warrior but we never would have thought to apply the adjective plucky but there it is.  Somehow, John McCain got his picture taken for Newsweek and then must have gone off to Time to be photographed for the cover shot.  Along the way, somebody got rid of all those pesky white hairs because they are gone, baby, gone.  Because of our commitment to investigative journalism here at For What It's Worth, we have gone the extra mile.  Take a look yourself and you tell me if we have a Brow-gate on our hands or not?

Above: Newsweek | Below: Time

Look, I'm all for sartorial striving and all, but there is a little irony here.  Isn't John McCain the guy who "approved" the ads that tried to make Barack Obama seem like a lightweight by branding him with the "celebrity" brush and running pictures of Britney Spears and Paris Hilton next to his?  Then this same candidate runs out and plucks his brows for his big Time cover?

Did one of his consultants tell him that the grey in his eyebrows made him look, well, a little old?  Especially compared to his much younger new running mate?  Did the famously irritable McCain fuss and fume before agreeing?  Did the Secret Service have to inspect the tweezers first?  We just ask the questions, you decide.

Here's the biggest question.  If Barack Obama had done the exact same thing before his recent cover shoot, would any of the Republican speakers last night have missed the opportunity to use that against him in dismissive and contemptuous sound-bites?

Yeah.  Probably not.

Oh, well.  It's just another trivial issue that probably won't even make it past a news cycle.

Hair today, gone tomorrow...

The Amazing Reality of "Reality" TV

Hollywood Sweat Shops

This column originally appeared in The Huffington Post.

First, a familiar story from America's past.

Around the previous turn of the century, the nation was plagued by sweatshops raking in outlandish earnings while their employees struggled under inhumane conditions. In one infamous example, a factory reported profits of $200 million, one proprietor taking in $50 million himself, yet its employees were discovered to be working loathsome 18-hour days, seven days a week. Lunch breaks weren't allowed, or rest breaks. No basic healthcare, and, obviously, no protective pensions were provided. The conditions of work mills were such a national embarrassment, the outcry so loud that the creation of government protections and unions were understood, even demanded by most of the compassionate nation. Today, we cringe at the memory, yet are proud for the basic protection America has long-since provided its workforce.

Okay, I have to admit that I wasn't totally honest there.

The 1968 Politics of Hope: Bobby Kennedy

Sadly, the news of Senator Ted Kennedy's brain tumor reminds of us all the tragedy visited upon the four Kennedy brothers (Joe, John, Bobby, Teddy).  Now we're also coming up on the anniversary of that time nearly forty years ago when hope (of the kind Barack Obama seems to represent for a lot of people) was crushed by another assassin's bullet. This picture you see is done by pop artist Roy Lichtenstein and originally debuted as the cover of Time magazine the week before Robert Kennedy's untimely death during another hard fought, unpredictable Democratic primary season, 1968 style.

Bobby Kennedy was a pop star as Lichtenstein portrayed him,  but he was more complicated than that, too. As Time noted in that last article before his death -- "The Politics of Restoration" --

"They pronounce his boyish name with fear and derision or else with adoration and awe. To many enemies, he is more his father's son than his brother's brother."

During his lifetime, Robert Kennedy was widely seen as his brother's hatchet man, and the word "ruthless" followed him everywhere. By 1968, when he died, though, he had grown. Pat Moynihan said of him, "Much has been given him and taken from him in life, and somehow he has been enlarged by both experiences."

Although Bobby (RFK) has won the California primary on the day of his death, he had also just concluded a slugfest with Senator Eugene McCarthy for the Democratic presidential nomination where the result had hardly been pre-ordained. Kennedy had had to fight McCarthy across the entire nation. When Kennedy triumphantly claimed victory here in Los Angeles at the Ambassador Hotel, he had settled the issue of who would be the anti-war candidate at the upcoming Democratic convention. Then he was murdered. He was 42 years old, even younger than his brother when he was murdered five years earlier.

I've always loved this Newsweek cover about RFK's death ("Once Again...Once Again," June 17, 1968). The photo, taken by Phil MacMullan, captures not only Bobby Kennedy's more soulful, empathetic side but also how the ghost of his brother and that previous assassination hung over him. If you CLICK on this cover, you can see it in even better detail.

Back then, I was living in Oregon where only the week before Kennedy had lost the Oregon primary to McCarthy. It was the first election any Kennedy had lost since their family got into politics. Kennedy desperately needed a win in California to get the momentum needed to take out Vice-President Hubert Humphrey at the Chicago convention that summer. Our family supported McCarthy, but we liked Kennedy a great deal, too. It was a tough choice. I remember seeing him speak in the auditorium at Hillsboro High School right before the election. He was three hours late but we waited because he was a rock star quality politician.

Anyway, Oregon is in the same time zone as California, so it was just after midnight when my dad came and woke me up. "Kennedy's been shot in California," he said. We went downstairs and watched the TV for news and kept up the vigil until he succumbed to his wounds the next day.

Conspiracy? JFK's Got Nothin' on Jim Morrison

Oliver Stone has made one movie about a conspiracy, "JFK," that probably isn't true at all, and another supposedly true story, "The Doors," which isn't about a conspiracy but should have been because that, in fact, is what really happened.

Ah, the irony...

Regular readers know I'm something of a conspiracy buff. I once called the Warren Commission Report "the greatest work of fiction that American literature has ever produced." Then I proceded to create a TV series, "Dark Skies," that had, as its basis, that President Kennedy was assassinated because he knew the truth about Roswell and was going to come clean with the American people in his second term (and, no, I never actually believed that -- it was a TV series!). We even did an episode of that series, by the way, where Jim Morrison was a character.

Now we have two news stories that are upending what people believe about JFK's assassination and about Jim Morrison's death.

Former LA prosecutor Vincent Buglioisi has a new book out, "Reclaiming History: The Assassination of President John F. Kennedy."  It's over 16-hundred pages and I'm not done but it make a very persuasive case that Lee Harvey Oswald was, indeed, a lone nut-case who acted alone. Just like the Warren Commission said.

Then there's Time magazine which has a new article, "How Jim Morrison Died" by Vivienne Walt that says the idea he died in his bathtub in Paris is a complete fabrication. The truth, according to Walt, is that Morrison overdosed in a Paris nightclub and that about five or six people participated in taking his body back to his apartment and putting it in that bathtub and that Paris authorities just looked the other way and never did an autopsy.

Imagine how that would have energized the ending of Oliver Stone's movie. Could have happened, too. Sam Bernett who ran the Paris nightclub was described by Time this way.

Bernett says he once met Oliver Stone's mother, and told her: "Tell your son to call me and I'll tell him how his movie should end." Stone never called.

And, yet, just as I'm accepting these new facts, there's something from each story that keeps me guessing.

First, Bugliosi, also writing in an earlier issue of Time about "What We Can Learn From JFK" had this to say about the subject of the vast conspiracy it would have taken to bring down JFK:

"Three people can keep a secret but only if two of them are dead."

Bugliosi has used this line in the famous mock-trial of Oswald he participated in for the BBC, in his book and in most interviews. It's his standard-issue one-liner and it works because, well, it generally is true.

Now let's go to the article about Jim Morrison's death.

"We carried him in a blanket and got him the hell out of there," recalls Chauvel, who was a friend of Morrison. Explaining the cover-up, Chauvel says: "I guess if you have a nightclub and Jim Morrison dies in your toilet, it is not good p.r. The five or six people who knew, who were there that night, agreed to just forget about it."

So, let's see. These six people kept this secret for 36 years now and it only broke because one of them, who's getting on in years, decided to write a book and the others have confirmed it. And they joined the conspiracy because Morrison's drug dealers didn't want their product tied to the rock star in a nightclub. Bad for business.

Maybe Bugliosi's wrong. Maybe even six people can keep a secret, provided nobody thinks there is one in the first place.

Gentlemen, Synchronize Your Watches

The Chris Matthews Show did a bit today about a picture of President Bush and Vice-President Cheney as they looked at their watches together. It's a pretty fun picture, goofy like synchronized swim without the water. Matthews challenged his panel to each come up with a caption and they all did. (I wonder if he showed it to them before-hand? Probably.) Then Matthews asked viewers to send in their own captions, and said that he'd pick one and announce a winner in two weeks. So far, so good. All harmless fun, right? Here's the photo with my caption:

"Condi gets another five minutes in the bathroom but then we're out of here."

Here's what's odd about the whole thing. That photo is six-and-a-half years old. It was taken January 26, 2001 following the ceremonial swearing-in ceremony for Secretary of State Colin Powell in the Oval Office. The White House released the photo in conjunction with President Bush's first 100 days in office. The Washington Post used it this past week in their much publicized series of articles about the VP's penchant for secrecy.

I'm a fan of Chris Matthews, in general, but it is head-scratching to me that the Matthews's "rapid response team" trots out a nearly seven year old photo. Why? Just to play gotcha on the White House? But, if that's their purpose, believe me, there's all kinds of good material being generated by these guys in the White House every day. Just ask Jon Stewart.

In any case, since it's getting so much publicity, let's give some credit where it's due: the photo was taken by Eric Draper, credited as working for Reuters. In actual fact, though, Draper was the White House photographer who took it and individual news organizations that print it do so as if he was one of their own guys. That's a story in itself.

Time's New Man-of-the-Year: Still JFK After All These Years

Last month, President John F. Kennedy would have turned 90 years old, had he lived. Even so, JFK is enjoying a banner year of publicity, especially for a dead man.

This week, it's Time magazine joining the fray, giving Kennedy the cover ("What We Can Learn from JFK") and a whopping 18 full pages of print and photo space. He gets a mostly adoring view from the writers who call him "A Warrior for Peace" and an "Icon of American Elegance."

Time joins a veritable publishing bonanza trading on the fascination with JFK-ness. There's Vincent Bugliosi's Reclaiming History which argues the most sensational assassination story you can imagine: namely that Oswald, in fact, acted alone. This book is being made into an HBO mini-series by Tom Hanks & Co. Before Bugliosi, it was Salon's editor David Talbot's Brothers which argued that Bobby Kennedy intended to win the presidency first and then investigate for a conspiracy which he believed in. And, before that, it was E. Howard Hunt who, basically on his death-bed, claimed in American Spy that it was Lyndon Johnson who conspired to see Kennedy shot.

Maybe that's what makes Time so unique with its latest issue. The assassination only gets two pages. One is devoted to Bugliosi's Oswald-acted-alone case and the other to Talbot's Bobby-suspected-conspiracy case. Everything else dissects what made JFK such a great president.

In fact, he was. His speeches were perfect pitch in confronting the Soviet menace and the Cold War, telling the enemy that we would "bear any burden" to oppose tyranny but also extending the olive branch of peace if they wished to be our partners. He was inspirational in other areas from race relations to volunteerism. He literally was of the new generation. He gave Americans hope and he gave people from around the world reason to like Americans.

Amazingly, one of the associated Time articles called "The Swingingest President Ever" is not about the hundreds, if not thousands, of women besides Jackie Kennedy that JFK bedded. It is about his golf game. The closest the writers come to analyzing his personal fall from grace is this single passage from the cover story's introduction:

"In more recent years, he has suffered from a revisionist backlash, portrayed in books and the media as a decadent prince who put the nation at risk with is reckless personal behavior. Journalist Christopher Hitchens has gone so far as to dismiss him as a "vulgar hoodlum." While Kennedy's private life would certainly not pass today's public scrutiny, this pathological interpretation misses the essential story of his presidency."

At the risk of sounding like I'm full of "revisionist backlash," I'm not certain I fully agree.

First, however, as I've said many, many times, I loved JFK and his death made a mark on me like everyone else of my generation. Second, I'm a life-long Democrat.

Still, I'm not inclined to accept Time's analysis that all would have been wonderful if only he'd lived. He lived a life of lies from his medical condition to his now-legendary affairs. He tried to kill foreign leaders. He had friends in the mob who did him favors. And, at the time of his assassination, he was not as universally liked as he was when he became a martyr.

Co-author Harry Turtledove and I have worked through the "if Kennedy lived" scenario and come up with a fairly controversial new conclusion. If JFK survived Dallas, we believe the resulting investigation would have exposed in a very short period of time all the unsavory things that have instead taken over four decades to come out. The backwash would have crippled his presidency and his reputation would be quite different today. It's an alt-history book which we invite you to check out by clicking on the image below.