Bryce Zabel's FOR WHAT IT'S WORTH

Smalls Steps & Giant Leaps: Moonwalk Memories

Bryce Zabel is the editor of "For What It's Worth" and "Movie Smackdown," a Hollywood writer-producer, former chairman of the TV Academy and ex-frycook.

Although nothing can probably touch the media frenzy over the death of Michael Jackson this year, we are still about to experience the mass coverage of the 40th anniversary of the original moonwalkers. Back on July 20, 1969, Neil Armstrong and Buzz Aldrin kicked up their own moon dust when they became the first human beings ever to walk (or bounce) on the Earth's Moon. The world is probably evenly divided now between those who were alive when the Eagle landed in the Sea of Tranquility and those who weren't. I was. It was unforgettable, but not necessarily for the reasons you might think. As with 9/11, JFK's assassination, and the deaths of John Lennon and now Jackson, our memories of these super-events are colored by where we were when they happened, what was going on in our own lives, and how we felt about the actual events. 

Where were you?

For me, July 20 remains an important day -- not solely for the awe and accomplishment of the technological and spiritual acheivement of the moon landing -- but equally for the extreme personal impact it had on my young life. 

Let's roll the time machine back four decades. It was 40-years-ago that Neil Armstrong made that little jump off the ladder from the lunar lander: "That's one small step for a man, one giant leap for mankind."  The ghostly TV transmission had people glued to their sets around the world, blowing past barriers of nationalism and politics. And, up in the Pacific Northwest, it was also exactly 40-years-ago that I was fired from my first job. I have since been fired again, laid off, cancelled, and otherwise unemployed in a variety of ways, shapes and sizes and, as someone with great depth of experience in this area, I can tell you that Cat Stevens was correct when he wrote that oft-recorded song, "The First Cut Is the Deepest."

If you remember The Wonder Years (that great TV series set in the 1960s starring Fred Savage), it'll help you appreciate the tone of what will follow. If you're too young to recall the 60s (when the series was set) or the 80s (when the series was filmed), then you'll have to settle for this shorthand. The series told the story of Kevin, a kid growing up during the time of Vietnam, hippies, civil rights and moon walks, all told with a gentle sense of humor. So, in this story, I'm Kevin. And Kevin's dad (Dan Lauria) had a gruff son-of-a-bitch exterior, always was pissed off, and never connected with his kids. Like my dad, Harvey, who was a high school teacher in Hillsboro, Oregon at the time. It had something to do with his being a part of the "Greatest Generation," having lived through the Great Depression and World War II. Like a lot of guys who had that experience, he was changed by it. It seems so much more understandable to me now than it did when I was a kid.

Anyway, back then, I was the youngest fry-cook in all of Washington County, having scammed my way into a job at the Arctic Circle Drive-In before I was strictly employment legal, I think, based on the fact that my older brother Alan had paved the way. It was a sweet deal -- I was making a full $1.35 an hour, up from my starting wage of $1.10 a year before. Do the math, that added up to a whole $10.80 a day and, if overtime was involved, man, that was serious bread. Of course, those burgers only cost nineteen cents, a quarter for a cheeseburger.

The boss was a tough immigrant -- a Basque from Spain -- named Mariano Bilbao and he was living (or working) the American dream.  Work, work, work and, if you did that, life would be easier for your kids.  His kid was just a baby, and Mariano was in full pay-the-dues mode to get ahead in time for his kid to have the good life he dreamed of.

When the schedule for the week of July 20 got posted, I got a sinking feeling because I had the night shift and, if all went according to plan, Neil Armstrong was going to be moon-walking while I was slinging burgers.  At the time, I was very into the whole moon landing, even more (if possible) than the rest of the country.  I'd actually tried to mimick a Gemini capsule with a refrigerator box a few years earlier in our basement until my mom made me come up and eat dinner. Plus, Harvey, being an American history teacher, made sure we all knew that history didn't come in any bigger size than this.

So I asked Mariano if I could trade shifts with someone.   No.  Maybe we could have a TV in the kitchen so we could watch with every other person within ten miles of a TV?  No.  A radio then, just to listen to hear in real time how it went?  No.

Resigned to missing it all, I accepted my fate, strapped on my apron, and went to work.  Being the boss, even Mariano was at home, of course, watching the moon-walk with his wife.  Back at the grill, I was going insane because there was almost no business because everyone else in town was home watching TV.  About thirty minutes before Armstrong was scheduled to set foot on the lunar surface, I snapped.  I called my dad and told him I wanted to come home to see the moon walk.  Would he come pick me up?

There was a long pause.  I waited on the other end of the phone, knowing that The Lecture was coming. About responsibility, about sticking with your decisions, about not screwing up.  Instead, he said, "You know you'll be fired?" 

I said I knew. I waited again. Surely The Lecture was coming now. Another beat. "I'll be right down."

So my Dad drove down to the Arctic Circle Drive-In on Baseline Street in a moment of high drama in my young life.  We went back home, gathered with the rest of the family around the TV set, held our breath with everyone else and watched Armstrong's ghostly image from the moon.  It was the most exciting TV I had ever seen.  Better than the Beatles on Ed Sullivan kind of TV, if you want to know the truth.  Part of the attraction was the danger.  These guys might die on live TV.  Or they might sink into moon dust and never be heard from again.  You never knew.  

When it was over, dad said we had to go back to the restaurant and I had to face the music.  I had done the crime, now I had to do the time.  As I returned, it was clear that my co-workers had given me up to Mariano, who was there waiting for me and, man, was he pissed.  He was a short guy with a fiery temper and his face was as red as I'd ever seen it.

Mariano fired me that night, as predicted.  My dad told him he was missing a great worker and he was a small-minded man to not understand the importance of what was happening, and how this event had changed the world for everyone.  Even teenage fry-cooks.

All I know is that my dad had never stood up for me quite like that before and never quite like that after.  I remember July 20, 1969 as clearly today for turning in my greasy apron as I do for Armstrong and Aldrin doing the moonwalk.  And I remember July 20 because it was also the day that my dad passed away back in 2001.

So -- that giant leap for mankind -- for me, it isn't about where I was when it happened -- but all about where I wasn't.

For those of you who experienced your own "Moonwalk Memory," please do leave your own personal stories in our comment section. Thanks!

Got Green?

Charlotte Safavi is an Iranian-American journalist who writes for numerous publications, including the Huffington Post

Last week as Iran's Tweet-A-Thon raged on my Facebook, an unrelated post caught my eye from an American Facebook friend, "Green twitter pictures are stupid as f***." I knew my friend did not know what the green images meant. But his comment made me stop and think.

Since the disputed election results of President Mahmoud Ahmadinejad's win came out of Iran on June 12, 2009, green wheels started turning on the Internet. The clamp down on international press coverage in Iran only meant green-colored avatars spread faster than the plague on the social networking sites, now operating as de factonewsrooms.

I scroll through my Facebook friends' profile pictures. Among them, I see simple statements of protest on green backgrounds: Where is My Vote? Where is Their Vote? Free Iran. I see bold graphics on green squares -- a clenched fist, the black snail-shaped map of Iran, a splatter of red. I see recent photographs with green elements -- a pair of green-ribbon bedecked fingers and thumbs forming a heart-shape, green-painted fingers making the V sign, defiant Iranians demonstrating on the streets of Iran in green clothing and accessories.

I am most touched by my American Facebook friends, many of whom are not multicultural mutts like me, who have taken on green avatars, some by green-washing their regular profile pictures. Of course, I know those who have not changed their profile pictures -- I have not -- also support the Iranians. A plea for democracy in real time spreading throughout the Web is potent and addictive.

Color for a cause is also powerful. Think of the pink ribbon of breast cancer awareness, the yellow ribbon of wanting to see loved ones home safely, the red ribbon of AIDS.

Whither Newspapers?

L.A.-based entertainment journalist Kate O'Hare also blogs regularly on Hot Cuppa TV and The Accidental Futurist

As a journalist (that's the day job), every day I hear the question, "What is the future of newspapers?"

My answer is, "There isn't one, if you expect the industry to look like it does today."

One can wander far into the weeds of monetizing online content, micropayments, content cannibalization, etc., etc. Far cleverer folks than me, and those that have actually worked in a major-newspaper newsroom (I've always been either a freelancer or a wire-service staff writer), have tackled these questions and no doubt do a better job of discussing these topics than I can.

Some recent sources for views on the subject are linked at the bottom of this post. But, as a newspaper outsider who is also a journalistic insider -- and vested in the outcome of this debate -- I'll default to what I do best, ask questions.

I'll offer a couple of answers for each, but you may have a very different perspective, and I hope you'll share it with me. Here we go...

What is a newspaper?

Literally speaking, it's a pile of inky newsprint, a delivery system for information, advertising and photographs. But when people say "newspaper," they usually refer to what I call the newsgathering infrastructure, the people and technology that produce what winds up on the inky newsprint.

For the record -- not fond of inky newsprint. I went more than a decade without a newspaper subscription, because I just detest dealing with inky newsprint. I get a Sunday paper now...for the coupons. The inky newsprint generally gets tossed.

But, I consume vast quantities of news, both on screen and online, much of it newspaper and magazine content. That's partly because it's free but mostly because it's convenient. If I had to pay, I probably would, but hardly anybody asks me to. Which leads me to another question...

Why do people buy a newspaper?

Giving Peace a Chance: Between Shalom and Salaam

If you live anywhere near Santa Barbara and you care about bringing peace to the Middle East, I'd like to invite you to come visit us at the 2009 Israeli-Palestinian Film Festival.

Hi, I'm Lauren Zabel, the Head Chair of the Event.

This year's festival is being held between Monday, May 4 and Thursday May 14.  We have a collection of films that are guaranteed to expand your horizons, make you think and see the world with just a little more perspective.  We open with "Waltz with Bashir" but keep the momentum going with 11 more truly impactful films.

Please feel free to visit our website for details.

Or you can download a PDF of our flyer.

We hope you'll think of us as an organization worthy of your support.  We're student run and we appreciate whatever you can do but mostly we'd like you to come see one or more of these films.

UCSB's very own Israeli Palestinian Film Festival grew out of a tiny film club that met weekly to watch and discuss the latest and classics of Israeli cinema. Looking for a way to dive into the societies of Israel, beyond the news and the surface facts, was the main purpose for many of the club's initial members. Many had a solid understanding of Israeli history and current events, while many others were completely new to the culture and just looking for an approachable angle.

Whatever the cause, the club spawned a similar chapter when founder Herschel Colbert arrived in Santa Barbara. While not the film major or film buff he is often thought to be, Herschel took a liking to the window into daily life that films can bring and the healthy environment that UCSB fosters for debate and the Middle East. He wanted to show fellow students "the real Israel" that he lived in, not the one spoken of by both news media and university professors.

Israeli Palestinian Film Club joined forces with several on-campus organizations and departments in Spring quarter 2007 to bring to UCSB the world's first and only festival dedicated to both Israeli and Palestinian cinema. The first festival spanned an entire quarter and had highlights of the composer and ensemble of the film West Bank Story and a powerful visit by director Eytan Fox and his film Walk on Water. Now planned and run by a student committee, the festival enters its third year and we are determined to make it even better.

We are now a collaboration between the following groups: American Students for Israel, Amnesty International, Lebanese Club, The Muslim Student Association, Persian Student Group, Santa Barbara Hillel, Students for Justice in Palestine and Students for Understanding the Middle East.

We're not going to lecture you, though.  We're going to give you a film experience that you're just not going to have in a multiplex.

Hope to see you in Santa Barbara.  Our site has directions and more information.  Come early on film days and enjoy the wonderful ambience of Santa Barbara.  Springtime is truly spectacular in our wonderful town and campus.

When Tomorrow Is Now

This essay by Jared Zabel is an entry in the L.A. Youth essay contest

Even the future will be the present someday. It’s never too early to start planning, something that’s true for people, businesses and even countries. Ten years from today, I’ll be in my twenties and – based on the way the world looks as we start 2009 – it will be the time to be alive and making a difference. I can’t wait.

In a world running out of oil, food, money and even fresh drinking water, there is one precious resource that may soon be more abundant than any time before in human history – hope.  Barack Obama just got elected president of the United States by talking about this resource.  He inspired millions to start thinking that tomorrow – no matter what our problems may be – can actually be better than today.

President Obama is on to something big here.  If enough people believe they can make a difference, they can become a force for change that will spread throughout their lives, their homes, and across every border on the planet.  If, as Gandhi said, we all need to “be the change you wish to see in the world,” then it’s time to get started.

Obama's Main Competition

In less than a month now, President Barack Obama will stand before a crowd in Washington, D.C. and take the oath of office. We already know that this will be historic simply from the point-of-view of Obama's background and race. The other competition, however, is performance. We know he's a great orator and people will expect a barn-burner of an inspirational speech. He won't have any problem eclipsing others that went before him like George W. Bush, Jimmy Carter, Richard Nixon or even Bill Clinton. No, the man Obama has to stand up to by way of historical comparison is President John Kennedy.

48 years ago, the inaugural was similarly a piece of history. Not only was it jeopardized by bad weather, but it brought generational change to the White House. It was at that tiime that newly elected President John Kennedy spoke those words we still remember.

"Ask not what your country can do for you..." We've heard this so many times, we can finish JFK's words in our sleep. That speech, delivered on a brutally cold January day in 1961 where a blizzard threatened to shut down the entire affair, still goes down as the best inauguration speech, probably ever, certainly of the 20th century.

This is actually my favorite newsmagazine cover -- the day that John F. Kennedy assumed the presidency. It's a color photograph that Time's editors had decided two weeks earlier should be taken at the precise moment when he raised his right hand and took the oath as the nation's 35th President. Just possibly this was the last inauguration where Americans were absolutely filled to the brim with the possibilities that life would be getting much, much better.

At Least They Spelled My Name Right...

Google sent me an alert this morning that my name was in the New York Times.  It's an article called "World Falls for American Media, Even as It Sours on America" which pretty much explains the gist of the whole thing.  The author, Tim Arango, had called me up a few months ago to talk about such matters, based on the fact that I was chairman/CEO of the Academy of Television Arts & Sciences when 9/11 hit.  He was interested in the fact that I'd attended those high-level Hollywood meetings that were called by Karl Rove in the immediate blow-back from the attacks. 

I'm not a big Karl Rove fan but, at the time, there was nothing insidious about the meetings.  After 9/11, everybody wanted to talk about what they could do to help.  Hollywood knows how to communicate and a lot of people out here were wondering if there was a piece of that in a solution.

In any case, here's my bit from the article:

Bryce Zabel, a television producer who was chairman of the Academy of Television Arts and Sciences at the time and a participant in the 2001 meetings with the White House, argued then that the United States needed to regard itself like a consumer brand.

“Products like Coca-Cola are far more effectively branded around the globe than the United States itself,” he wrote in a memo that was circulated around Hollywood. “The American entertainment and communications industry has the technological and creative expertise to improve relations between our country and the rest of the world."

It seems like a perfectly fine quote, I think, except for the context which may cause some people to think I was advocating the dreaded "P" word, or propaganda.  So, for the record, I most emphatically was not doing that.

My point then, and now, is simply that while every freaking corporate enterprise in the entire damn world spends time, money and effort on their "brand," the United States of America, arguably one of the potentially strongest brands on the planet, acts as if it's an irrelevant concept for us.

Personally, I think we have taken a massive step forward in "re-branding" America by our election of Barack Obama.  Let's hope so.

READY TO BELIEVE: Free MP3 of Obama Fight Song!

Last January, while we were still on strike as members of the Writers Guild of America, my wife Jackie and I sat down in a Los Angeles coffee shop with our good friend, musician Cherish Alexander.

Before the coffee was cold, we decided, improbably given the time frame -- as a couple of striking screenwriters and a singer-composer -- to write, produce and distribute the song you'll soon hear.  It happened over a five day period and we released it immediately before the California primary.

So far, "Ready to Believe" has cumulatively had its video versions viewed close to 100,000 times on YouTube.  Plus, it's available on iTunes.  You, however, don't have to buy it in the closing days of the 2008 campaign.  We want you to download it for free and to send it to your friends.

It was written to stand-up for Barack to the Clinton campaign's charges claiming he wasn't ready for the presidency.  We find that the need for this song is as solidly right-on today as it was last February (only Clinton is on the team now and the argument's being made by John McCain).  It needed rebuttal then, and it needs rebuttal now. 

Please give it a listen.  Click the link below to just hear it.  Otherwise,right-click to actually... we'll say it again... download "Ready to Believe" for free.  Again, you have our express permission to download it and to give it away. 

Download_Ready_to_Believe_Song.mp3

Some have asked for a PDF of the actual lyrics.  Here you are:

Download_Ready_to_Believe_Lyrics.pdf

Here's the You Tube version:

Please also visit the web-page of singer-composer Cherish Alexander (http://www.cherishalexander.com/ready_to_believe/) where all the goodies are also available.  She and fellow producer Damian Valentine did an awesome job with this project as you can hear for yourself.

We know the hour is late but if you support Barack Obama, we'd urge you to join us and expose as many people as you can to this song.  Especially Obama volunteers.  We've received a good deal of email from campaign workers who thought it was like an anthemic "fight song" for the cause.  That's certainly what we intended it to be.

Remember to vote.  Even if the polls say he's ahead, you have to vote.  Take nothing for granted. 

Still fired up and ready-to-go for Obama!

Cherish Alexander, Jackie Zabel, Bryce Zabel

Movie Smackdown Comix presents... THE 9/11 FILMS

Two films about 9/11 were released in 2006 on the eve of the fifth anniversary of the terrorist attack.

To read the full review, go to United 93 -vs- World Trade Center.  A reader's poll has just gone up, too, so please do express your own opinion.

MOVIE SMACKDOWN! - Two Reviews... One Film... No Holds Barred!

Review and Comix by Bryce Zabel.

McCain's Brows Are More Than Furrowed

At Least He's Ready For His Close-Up

There's been a lot of talk about how eyebrows were raised over Sarah Palin being plucked from obscurity to serve as VP on the Republican ticket.  Now it appears that her running mate (remember him?  the McCain guy?) is having to play catch-up to compete.  In the issues of Time and Newsweek that just came out (September 8 cover date), there's a fine full-page picture of the Senator inside Newsweek and his mug gets the full cover treatment on Time.  Here they are: take a good look before we continue...

As a producer out here in Hollywood, I've studied my share of head shots while considering actors for parts.  While I was looking at McCain to see if he seemed up for the role, it hit me.  The man had all the grey hairs plucked out of his eyebrows. 

Now we always knew that McCain was a gutsy warrior but we never would have thought to apply the adjective plucky but there it is.  Somehow, John McCain got his picture taken for Newsweek and then must have gone off to Time to be photographed for the cover shot.  Along the way, somebody got rid of all those pesky white hairs because they are gone, baby, gone.  Because of our commitment to investigative journalism here at For What It's Worth, we have gone the extra mile.  Take a look yourself and you tell me if we have a Brow-gate on our hands or not?

Above: Newsweek | Below: Time

Look, I'm all for sartorial striving and all, but there is a little irony here.  Isn't John McCain the guy who "approved" the ads that tried to make Barack Obama seem like a lightweight by branding him with the "celebrity" brush and running pictures of Britney Spears and Paris Hilton next to his?  Then this same candidate runs out and plucks his brows for his big Time cover?

Did one of his consultants tell him that the grey in his eyebrows made him look, well, a little old?  Especially compared to his much younger new running mate?  Did the famously irritable McCain fuss and fume before agreeing?  Did the Secret Service have to inspect the tweezers first?  We just ask the questions, you decide.

Here's the biggest question.  If Barack Obama had done the exact same thing before his recent cover shoot, would any of the Republican speakers last night have missed the opportunity to use that against him in dismissive and contemptuous sound-bites?

Yeah.  Probably not.

Oh, well.  It's just another trivial issue that probably won't even make it past a news cycle.

Hair today, gone tomorrow...