The first copies are back from the publishers and it will be in the major bookstores and Amazon.com will start shipping within the next week. I'm talking about "The Hollywood Cookbook." It's the best win-win I've seen in a long-time. Really... think of it as Good Cooking, Great Causes...

Pre-Order Now for 2006 Holidays
Available Mid-November
$5 Per Book to Charity
To paraphrase Martin Landau's Bob Evans character from HBO's "Entourage" -- "If
I told you there was a way to give somebody a modest gift for the
holidays that they might actually like and, at the same time, give
money to charities that help make the world a better place, would that
be of interest to you?"
Regular readers of "For What It's Worth" know that I've never asked you to buy anything in all the time this blog has existed. This one just seems like such a great idea that I want to help.
The whole concept started a couple of years ago when my wife, Jackie, got this idea. She would find twenty celebrities, each one with a favorite charity, then ask them to supply their favorite recipes for a cookbook. Five bucks from each book would go into a pot to be distributed to the charities. She'd get the Entertainment Industry Foundation -- a group that has an outstanding reputation -- to divvy up the money. She'd sell the book, starting at the holidays, so that people could give it instead of a card saying "A donation has been made in your name." I mean, let's be honest, I'm always glad that a charity has gotten money in my name but it's a little disappointing. We'd like something tangible to go with it. Well, now you have the perfect compromise!
It's been a snowball effect of support. She's partnered with her good friend, Morgan Most, and together the two of them have practically willed this into existence. Celebrities like Ron Howard, Michael J. Fox, Jane Kaczmarek and Bradley Whitford immediately wanted to help. Charities were supportive and appreciative and put some of their key supporters in touch with the women of "Good Looking Cooking" (that's the name they came up with in order to publish the book). Later, as an added bonus, some very, very famous celebrity chefs also came aboard to offer some of their own special recipes. People like Wolfgang Puck and Mario Batali (plus Mark Dacascos from "Iron Chef.")
The book is literally at the printer now, pre-orders are being taken, and it can end up in your hands before Thanksgiving, in plenty of time to wrap it, mail it and give it to friends and co-workers for the holidays.
Listen, I could go on and on about this idea. I work in Hollywood where so often everything is a problem and it's great to salute an idea where everything is a solution. You want to know what was the most significant problem to overcome? Figuring out how to get $5 guaranteed to charity, given all the costs that go into books these days. But Jackie and Morgan have been unyielding. $5 to charity. Not a penny less.
They have a superior web-site that explains the whole thing better than I can do in this blog. Check it out. Feel good this year about at least one of the gifts you give. Make a difference. You can see all the charities there and check out the links to their sites for yourself.
Let me put one other thought out there. After you've checked out http://www.thehollywoodcookbook.com, you'll probably agree it's a great idea, too. Now, let's do some math...
Say they sell 10-thousand books before Christmas. That means charities will get $50,000 to split. But if we can push that number up to 100-thousand books that would mean a $500,000 check going to charity in early 2007.
So, check out the site and if you catch "The Hollywood Cookbook" fever like I have, stick a link to it on your blog or website, write about it in your own words, send the URL to your local newspapers with a personal note of endorsement and send one of those e-mails to all your friends asking them to send it to all their friends. Even better, buy a book for everybody on your shopping list and be a force multiplier. Think of it this way: buy 10 books; give $50 to charity.
Let's go viral in support of a great cause! We're the Internet, dammit, this is easy!
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