Basically, it looks like they pretty much thought "Avatar" was a gimmick. The best-performing gimmick of all time but not a "real film." Whether that judgment will stand the test of time or we'll be looking back on these Oscars years from now wondering what was up with "The Hurt Locker," who knows?
Plus, in the Hollywood-as-High School metaphor, James Cameron is not one of the popular kids. He's never gonna get Homecoming King...
