Bryce Zabel's INSTANT HISTORY

The O.J. Verdict: Where Were You?

Instant History "Flashback" by Bryce Zabel

Updated: September 17, 2007

Now that O.J. Simpson has been arrested and facing jail time yet again, it seems like a good time to think back the moment when that first verdict came down in the O.J. Simpson double-murder case here in Los Angeles. As far as newsmagazine coverage of this case is concerned, it began with controversy, prompting the only pulled-back cover in Time's history, probably created more cover-stories than any other single news story short of 9/11 related coverage.

Time led its October 16, 1995 "O.J. Simpson Verdict: Special Report" with an extended essay from Roger Rosenblatt that was titled, perhaps way too optimistically, "A Nation of Pained Hearts: Americans, black and white, may be able to use the O.J. verdict as a chance to embark on a pilgrimage toward and candor and charity."

"At least there was one moment of visible black-and-white unity last week. It occurred on Tuesday, shortly after 10 a.m. Pacific time, when crowds of citizens, gathered together in the streets like extras in a War of the Worlds movie of the 1950s, stood staring up at outdoor television screens, waiting for the word. They were united, briefly, in an anxious silence of the heart. As soon as the verdict was read, however, they split apart; they could watch themselves do it on the split screens. On one side jubilation, on the other dismay. Afterward it was said that America should have seen it coming, that the division of the races cut so deep, it ought to have been obvious that two nations had always been hiding in one."

Like JFK's death, the moon landing and 9/11, many of us have a memory of how we heard the news and what it meant. I was in pre-production on the pilot for what would become an NBC TV series, Dark Skies, and we had offices at the Lantana business park in Santa Monica. When the word went out that they were about to read the verdict, people pored out of their offices into the building lobby where there was a big-screen television. I'm talking something like fifty people, probably a dozen of them African-American. When the words "not guilty" were read, I think everybody in the room was shocked and surprised. Without exception every white person recoiled and, simultaneously, every single African-American began to applaud and cheer. Keep in mind that we were all co-workers and that everybody was well-educated and employed. The difference between everybody in the room was race and nothing else.

Back to that issue of Time. The actual coverage began after the essay, and showed us that famous photo of O.J. with the very strange smile on his face being hugged by Johnnie Cochran as Kardashian and Bailey, his other (white) attorneys, continued to listen to the verdict.

"A mug shot, two gravestones, a smile. The trial can be reduced to these emblems. Or to entries in a specialized gazetteer: Rockingham, Bundy, Brentwood. A bestiary: barking dog, white Bronco, blond Kato. Names on a list: Marcia and Johnnie, Darden and Shapiro, Fung, Lee, Scheck, Ito, Fuhrman. A weird alphabet: DNA, O.J., A.C., LAPD, the N word. All were signposts to a greater geography, one uneasily contained on the premises of the California Superior Court. Television viewers saw the proceedings and were captured by the legal dramatics; and yet there were always hints of unseen details and untold tales."

One of the things I found most interesting in this coverage is how the defense felt about Judge Lance Ito. Apparently, they disliked him about as much as the prosecution did.

"Says defense attorney Peter Neufeld: 'I was very disappointed with Judge Ito, the fact that he was so concerned with his status as a celebrity, his willingness to entertain personalities in chambers, to show the lawyers little videotapes of skits on television.' One day, says Neufeld, Ito brought all the lawyers into chambers to show them a clip of the 'Dancing Itos' from Jay Leno's Tonight Show. 'You may find that amusing on a personal level, but I can assure that on a professional level it is so unacceptable, for a judge who is presiding over a murder where two people lost their lives in the most gruesome and horrible fashion, and where a third person has his life on the line, to bring the lawyers into chambers to show them comic revues.' Ito even told the lawyers Simpson jokes he had heard. Says Neufeld: 'As someone who has tried cases for twenty years, I found it deplorable and I was shocked.'"

So now O.J.is arrested again, this time on charges related to him using a gun trying to get back some sports memorabilia he says belonged to him. Were those buyers looking to own a souvenir from a sports hero or the murderer who got away? Maybe that depends on race, too. It's sad if it does because no race should have to bear the burden of defending a murderer. But that's America these days.

O.J., of course, has had over a decade to continue searching for "the real killer" as he so famously promised and, so far, has not turned anyone up. Maybe his break with reality has been so complete that he doesn't realize he's looking right at him every day he shaves.

OJ's Last Run: Time Covers It From All Angles

Instant History "Flashback" by Bryce Zabel

Updated: September 17, 2007

It's been over thirteen years now since that slow-speed chase in the white Bronco where we all held our breaths wondering if O.J. was going to blow his own brains out on live TV.  I remember watching it in the Calabasas Sagebrush Cantina -- the Bronco was on one screen, and the Lakers play-off was on the other.  Nobody could take their eyes off either.

The racial controversy over O.J. Simpson began, of course, with the murder of a white woman and white man by a black suspect, but it was seen visually the minute the issues of Time and Newsweek first came out.  It triggered a pull-back of a cover, an unprecedented action in the publishing history of news magazines.  Here's what their initial June 27, 1994 issues first looked like:

June 27, 1994

Here's where it got interesting.  Almost immediately after hitting the stands, Time was accused of racism by minority groups for its photographic alteration of the famous O.J. arrest photo.  The editors defended their choice by saying that they had taken that creative license to show the shadow that had descended on his reputation that week.  Illustrator Matt Mahurin was the one to altern the image, saying later that he "wanted to make it more artful, more compelling."  Enough readers, however, said that they saw the white man stacking the deck by "demonizing" the black man, that Time did something it had never done before and has never done since.  They issued a second cover and pulled the first one.  Essentially this meant that only mail subscribers ever saw the first cover.  Here they are side-by-side for your own inspection.

Most of us are very familiar with the story of O.J. Simpson -- the famous athlete a criminal jury said didn't do it only to have a civil jury say he did just over a year later.  Like the Los Angeles riots which preceded the arrest of O.J. by two years, this story said as much about the state of race relations in America as they did about the guilt or innocence of the accused.  Before the racial overtone set in, however, coverage in these initial issues had a lot to do with the actual slow-speed chase.  Here's the way Time started in both versions:

When asked how they could have let one of the most famous double-murder suspects in history slip away under their noses, the angry police commander and the tight-faced lawyer and the whole choir of commentators all said the same thing, without a trace of irony:  "We never thought he would run."

Maybe people condense into their essential selves in crisis, and O.J. was one of the best runners in American football.  Here's how Newsweek began their story:

The end, last week, was off-camera.  After the bloody steps, the heart-rending funerals, the surreal chase through the twilight of Los Angeles, O.J. Simpson surrendered himself into the darkness his life has become.  He was in the back seat of his best friend's Bronco, communing quietly with his cellular phone, his blue steel revolver and a picture of his children.  As the police stood back, the shadows lengthened.

Now, of course, there's a new O.J. criminal saga starting in Las Vegas. More coverage to come, to be sure...