Every paper, it seems, is telling the story of the death of Princess Diana and the massive international outpouring of grief in the week that followed, culminating in her funeral.
Now, of course, there is the tribute being planned by her sons.
We've just returned from a couple of weeks in Europe, first in London, then Ireland so it was interesting to see this event approach with an American eye but inside the European media.
The over-analysis seems to be happening all over again. We just watched a mind-numbing amount of hand-wringing news coverage about Camilla's decision not to attend the tribute.
Being as I'm at Chicago's O'Hare and about to board a flight home, I don't have time to quote from the news magazine coverage of ten years ago. That'll come in a day or two.
For now, though, here's a look at the issue of Time from September 15, 1997...